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Mills Realty, $2500 donation and a lot more to come.

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Since the economic collapse during the Bush era, the real estate industry has gotten a bad rap. Mills Realty, a real estate firm head quartered on the North Side of Chicago has initiated a program to make a momentous impact locally and globally. The firm says it has a clear goal to link the idea of people, profit, and the planet.

Mills Realty Sustainable Purchase Program Give $2,000 to the communty

Real estate Industry reputation has taken a hit over the years. The majority of people in the US do not trust most realtors. The major reason for this is that right before the economic downturn, the industry and key players were conducting business practices that benefit their companies and not the people. Most of these firms were participating with mortgage companies in what is called predatory lending. These lending practices lead to a total of 861,664 families who lost their homes to foreclosure in 2008, according to RealtyTrac. There were more than 3.1 million foreclosure filings issued during 2008, which means that one of every 54 households received a notice. This gave a good reason for people to not trust a lot of realtors.

Sustainable Development in the hood

When most people hear the word sustainability, a surprising amount of people don’t even know sustainable development means, in relation to business, unless you refer to the term “GREEN”. There are a lot of terms used today and Mills Realty fits all of them with this new program. Green business, conscious business, conscious capitalism, corporate social responsibility, social entrepreneurship and the list goes on.

Community Programs

Mills Realty has decided to implement a program with the help of the marketing research firm Nikindi Business Solutions. One of the conclusion that NBS Global came up with, is that most business who participate in sustainable programs focus on activities such as using recycled paper and using sustainable resources from partners. When it comes to hard cash, the doe, the mullah, most businesses and especially residential real estate firms donate and fund very little hard cash, In the area of funding or financing community and global programs, most businesses donate funds that are lower than 3% and scream to the world about all the good they have done.

Mills Realty Sustainable Purchase Program has broken the mold and created a new mold thus the Sustainable Purchase Program was created. Mills Realty offers up to 20%(in the thousands) for a referral. The funds go to None Profit C103s. The funds range into the thousands which make some other firms look side ways. The programs focus on programs such as:

  1. A Church, Mosque, Synagogues or temples who has community programs under their control that aims to accomplish one of the 17 Sustainable Development Goals
  2. A local community none profit that aims to accomplish one of the 17 Sustainable Development Goals
  3. A global community none profit that aims to accomplish one of the 17 Sustainable Development Goals

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About The Author
Edward Winfrey

Edward S. Winfrey is the Founder/CMO of Nikindi Business Solutions (NBS Global). NBS Global is a marketing Consulting firm located in Chicago Illinois. We at NBS Global specialize in everything in the marketing dimension. We conduct all marketing activities and also function as an external marketing department for some firms. An "external marketing department (EMD)" is when a consultant firm develops a marketing department for the purpose of establishing a marketing department to later turn the duties over to group of new internal employees who will become the primary MKT department once they are trained properly on the new activities, strategies and tactics that were designed and created my the consultant firm.

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